EPISODE 77

Jason & MDV

Last Episode on Shrugged Collective: Essential Equipment

At NCFIT and the NCFIT Collective, we get countless questions about equipment. Today, Jason and MDV list out which pieces of equipment to prioritize when opening a gym. The two get into the nitty gritty details when discussing equipment and explain both how to utilize space effectively and the best practices we’ve found being in the fitness industry (specifically group style training) the last decade. The boys aren’t afraid to ask the hard questions, discuss financials, and set gym owners straight when it comes to needs vs. wants. Whether you’re brand new to the fitness industry, or are looking to capitalize on your current business, today’s episode has great takeaways for you!

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EPISODE 76

Sal Frisella

Stepping Up Supplements with 1st Phorm

In today’s show, Jason sits down with 1stPhorm president, Sal Frisella, to take a crash course in customer service. Prior to today’s episode, Sal and the 1stPhormteam held a 5k event in St. Louis to honor a fallen police officer. That event in and of itself is a testament to the great work happening at 1stPhorm. Sal believes in leading by example and creating unparalleled culture. While discussing the evolution of 1stPhorm, listeners can track key decisions that lead the company’s to its success today. With over 10,000 representatives, a 110% money-back guarantee, and providing an environment for success, 1stPhorm is outlining what it truly means to be in the people business.

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EPISODE 75

Jason, MDV, & Gabe

Confident and Conscious Coaching with the NCFIT Collective

Today Jason is tagging up with M.D.V and Gabe, NCFIT staff members, seasoned coaches, and the front line for all things NCFIT Collective. In this conversation, the boys are diving into common questions the company receives in regards to programming, coaching development, successfully introducing new coaches to your community, working with athletes of all skill levels, managing large classes, and time management. With over a decade of experience in the fitness space, this team is dropping major knowledge for coaches and gym owners alike.

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EPISODE 74

Jason & Jason

Building a Business and the Journey of GORUCK

Whether you’ve opened a gym, are an entrepreneur, or an aspiring business owner, today’s episode is for you. Founder of GORUCK, Jason, shares the journey (or should we say “ruck”) of GORUCK from the beginning to its present day success. From learning how to fail fast, to creating culture, finding meaning and purpose, and defining success, the evolution of GORUCK lends insight to even the most seasoned business owner. Jason is not afraid to share his perceived failures, as each one provided an opportunity for growth and learning, and ultimately steered GORUCK to success. Throughout today’s episode, Jason’s raw honesty shows just what it takes to be successful in the business of fitness.

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EPISODE 73

Jason & MDV

Let’s Talk Scaling

Today is all about scaling! As gym owners and coaches, we can talk about the importance of scaling until we are blue in the face—but can you eloquently relay this information to your athletes? How about how to address a room full of athletes at different levels with different needs—how do you run an effective class and not lose anyone in the process? Today, Jason and M.D.V, answer all of these common questions and share best practices for providing a top-notch experience to every athlete in your class regardless of their skill level. Today’s episode is a must listen for anyone that spends time on the coaching floor. Enjoy! 

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EPISODE 72

Shawn & TJ

Bubs Naturals, Protein with a Purpose

On today’s episode, Jason sits down with the co-founders of Bubs Naturals, Shawn and TJ, to talk shop. On the surface Bubs looks like your go-to, all-natural supplement company (which it totally is), but, as you’ll learn on today’s show, is so much more than that. For any of you that have ever worked your way through the hero WOD, “Glen,” you too have paid tribute to the ‘why’ behind Bubs. It is clear that Shawn and TJ are the epitome of grassroots business owners that are doing the right thing for the right reasons. The two take listeners through the beginnings of Bubs, their unlikely business choices, how they maintain a healthy business partnership, and what true customer service really is.

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EPISODE 71

Matt Mullenax

Know Your Consumer by Being Your Consumer

If you’re an entrepreneur, aspiring entrepreneur, or business owner, you NEED this episode. Matt Mullenax, Founder and CEO of Huron, shares exactly what it takes to build a business in today’s market. Jason and Matt dive into all things marketing from social media, to surveying, to in-person interaction, to utilizing influencers and everything in between. The two discuss what it means to actually know your consumer and best practices to connect and learn from your customer. Huron is doing things differently and has hit the ground running with amazing products for men everywhere. Get your journals out and be ready to take notes with this episode, enjoy!

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EPISODE 70

Dr. Kelly Starrett

The Ready State & Moving Better

Today is all about the evolution of mobility. Jason sits down with mobility guru, New York Times Best-Seller, and Doctor of Physical Therapy, Kelly Starrett, to discuss the on-going growth and development of the fitness space and what the future holds. Comparing trends in business to the development and emphasis on mobility in fitness, the two explain their decisions to rebrand, highlight coaching development, and how they’ve become industry leaders. Most excitingly, Kelly shares his latest project ‘The Ready State,’ that launches in September. This will be an absolute game changer for athletes, affiliate owners, coaches, and everyone in between. Enjoy! 

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EPISODE 69

Jason & MDV

Keeping Your Coaches

Today is all about coach retention and best practices for staff satisfaction. From paygrade and bonuses/incentives to creating culture and building rapport, today’s episode shares what we’ve learned about employee gratification over the last 11 years at NCFIT. Fitness aside, anyone in the service industry has a takeaway or two from today’s show. Sit back, relax, and enjoy! 

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EPISODE 68

Joe Gigantino

Profit Isn’t A Bad Word

Today is all about increasing profit! Joe Gigantino is an OG when it comes to the fitness industry, and truly knows what it means to “always be closing.” Working in the fitness industry, we’re put in the unique position to exponentially increase profit, and in today’s episode, Joe breaks down how to do just that. If you’re ready to get up, grind, and improve your business—get fired up for today’s show, it’s for you! 

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EPISODE 67

Patric Yumul

How to Provide the Best Service, Hands Down

The Michael Mina restaurants’ sparkling reputations are unparalleled. Today Jason sits down with President of the Michael Mina Group, Patric Yumul, to discuss how the multi-location franchise has managed to streamline consistency across locations and provide a premium service. By promoting growth through structure and leading by example, the Mina Group provides a culture where employees flourish and customers reap the benefits. Whether you’re in the business of fitness, food and beverage, or anywhere in between, today’s episode has tangible takeaways for anyone aiming to be a successful business owner. 

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EPISODE 66

Jason & JP

5 Ways to Increase Revenue Immediately

Absolute fire is being dropped this morning. Today Jason and JP discuss the five R’s for increasing revenue: Referrals, Reactivation, Renewals, Retail, and Retention. These tools are applicable and easily executable by gym owners of any caliber. If you’re trying to increase profit, build your business, community, and yourself—you don’t want to miss this.

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EPISODE 65

Jason & Fernando Flores

What Makes A Great Team Is Not Luck

To say the Resort at Pedregal is phenomenal would be an understatement. The five-star resort is ranked by Forbes, TripAdvisor, and received Travel Leisure’s World’s Best Awards making it’s resume speak for itself. In today’s episode, Jason and Fernando discuss how reaching this degree of service and notoriety was possible. Through creating and maintaining a service culture rooted in harvesting meaningful connections and positive impact, The Resort at Pedregal is second to none when it comes to the service industry. With over a decade of experience, Fernando provides insight and takeaways for any business owner in today’s show. Enjoy!

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EPISODE 64

Jason & Stu

Everything You Need To Know About Creating Content

Today Jason sits down with Stuart Brauer (Stu) to lay out tangible tools gym owners and business owners alike can use to boost their engagement. Having similar backgrounds and much exposure to the fitness industry, Jason and Stuart, provide helpful insight into areas of marketing, community development, and how to stay relevant in the ever-evolving fitness space.

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EPISODE 63

Jason & MDV

Focusing on the Fundamentals

Today, Jason and MDV, tackle this concept of the “Novice Curse” (thank you, Greg Glassman, for coining the term), and provide actionable steps athletes, coaches, and business owners can use to capitalize on virtuosity.

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EPISODE 62

Mark & Andee Bell

Power Couple

Today Jason sits down with Mark and Andee Bell, inventors of the Slingshot, Business of Fitness legends, and overall incredible humans.

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EPISODE 61

Jason & Lindsey

Exciting News & The Shrugged Collective

Launching Monday, July 8th you can find the Business of Fitness Podcast weekly at the Shrugged Collective. Today's episode explains why we decided to make the move, what this means for our listeners, and provides insight as to how we practice what we preach. Subscribe below so you don't miss an episode!

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EPISODE 60

Jason

Monthly Membership Fees and an Obligation to Greatness

Short and sweet, but bringing the heat! We're making bold claims here on Tuesday morning: People should be looking forward to their monthly membership fees. Say what? Yep, you heard it right. Being a part of the boutique fitness space, we have an obligation to provide top notch service to our athletes. Owners and coaches alike should use each day and every class as an opportunity to renew members. Today, Jason provides insights as to how to accomplish this and how to leave your members stoked, appreciated, and ready for that credit card statement to post.

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EPISODE 59

Jason & MDV

Extreme Takeover (Gym Edition)

Today Jason and MDV tackle what it takes to takeover an existing gym operation. Let's face it, we've all thought it would be cool to own our own affiliate, and if given the opportunity, would jump at the chance of taking over an already successful business. But, there's more to it than that (obviously). Jason and MDV are here to highlight what exactly that "more" is. The two pose important questions surrounding ROI, culture, core values, and a micro vs. macro exit strategy. Whether new to owning a gym or you're ready to get out and try on another business venture, this one's for you!

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EPISODE 58

Jason

Tough Conversations

Jason dives into the importance of getting comfortable with having uncomfortable talks, setting clear expectations, and constantly striving to improve everyday.

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