Breaking down the good, bad, and the ugly in the business of fitness.
NEW FACES + NEW TOPICS EVERY EPISODE
Jason & MDV
Let’s Talk Scaling
Today is all about scaling! As gym owners and coaches, we can talk about the importance of scaling until we are blue in the face—but can you eloquently relay this information to your athletes? How about how to address a room full of athletes at different levels with different needs—how do you run an effective class and not lose anyone in the process? Today, Jason and M.D.V, answer all of these common questions and share best practices for providing a top-notch experience to every athlete in your class regardless of their skill level. Today’s episode is a must listen for anyone that spends time on the coaching floor. Enjoy!
On today’s episode, Jason sits down with the co-founders of Bubs Naturals, Shawn and TJ, to talk shop. On the surface Bubs looks like your go-to, all-natural supplement company (which it totally is), but, as you’ll learn on today’s show, is so much more than that. For any of you that have ever worked your way through the hero WOD, “Glen,” you too have paid tribute to the ‘why’ behind Bubs. It is clear that Shawn and TJ are the epitome of grassroots business owners that are doing the right thing for the right reasons. The two take listeners through the beginnings of Bubs, their unlikely business choices, how they maintain a healthy business partnership, and what true customer service really is.
If you’re an entrepreneur, aspiring entrepreneur, or business owner, you NEED this episode. Matt Mullenax, Founder and CEO of Huron, shares exactly what it takes to build a business in today’s market. Jason and Matt dive into all things marketing from social media, to surveying, to in-person interaction, to utilizing influencers and everything in between. The two discuss what it means to actually know your consumer and best practices to connect and learn from your customer. Huron is doing things differently and has hit the ground running with amazing products for men everywhere. Get your journals out and be ready to take notes with this episode, enjoy!
Today is all about the evolution of mobility. Jason sits down with mobility guru, New York Times Best-Seller, and Doctor of Physical Therapy, Kelly Starrett, to discuss the on-going growth and development of the fitness space and what the future holds. Comparing trends in business to the development and emphasis on mobility in fitness, the two explain their decisions to rebrand, highlight coaching development, and how they’ve become industry leaders. Most excitingly, Kelly shares his latest project ‘The Ready State,’ that launches in September. This will be an absolute game changer for athletes, affiliate owners, coaches, and everyone in between. Enjoy!
Today is all about coach retention and best practices for staff satisfaction. From paygrade and bonuses/incentives to creating culture and building rapport, today’s episode shares what we’ve learned about employee gratification over the last 11 years at NCFIT. Fitness aside, anyone in the service industry has a takeaway or two from today’s show. Sit back, relax, and enjoy!
Today is all about increasing profit! Joe Gigantino is an OG when it comes to the fitness industry, and truly knows what it means to “always be closing.” Working in the fitness industry, we’re put in the unique position to exponentially increase profit, and in today’s episode, Joe breaks down how to do just that. If you’re ready to get up, grind, and improve your business—get fired up for today’s show, it’s for you!
The Michael Mina restaurants’ sparkling reputations are unparalleled. Today Jason sits down with President of the Michael Mina Group, Patric Yumul, to discuss how the multi-location franchise has managed to streamline consistency across locations and provide a premium service. By promoting growth through structure and leading by example, the Mina Group provides a culture where employees flourish and customers reap the benefits. Whether you’re in the business of fitness, food and beverage, or anywhere in between, today’s episode has tangible takeaways for anyone aiming to be a successful business owner.
Absolute fire is being dropped this morning. Today Jason and JP discuss the five R’s for increasing revenue: Referrals, Reactivation, Renewals, Retail, and Retention. These tools are applicable and easily executable by gym owners of any caliber. If you’re trying to increase profit, build your business, community, and yourself—you don’t want to miss this.
To say the Resort at Pedregal is phenomenal would be an understatement. The five-star resort is ranked by Forbes, TripAdvisor, and received Travel Leisure’s World’s Best Awards making it’s resume speak for itself. In today’s episode, Jason and Fernando discuss how reaching this degree of service and notoriety was possible. Through creating and maintaining a service culture rooted in harvesting meaningful connections and positive impact, The Resort at Pedregal is second to none when it comes to the service industry. With over a decade of experience, Fernando provides insight and takeaways for any business owner in today’s show. Enjoy!
Everything You Need To Know About Creating Content
Today Jason sits down with Stuart Brauer (Stu) to lay out tangible tools gym owners and business owners alike can use to boost their engagement. Having similar backgrounds and much exposure to the fitness industry, Jason and Stuart, provide helpful insight into areas of marketing, community development, and how to stay relevant in the ever-evolving fitness space.
Today, Jason and MDV, tackle this concept of the “Novice Curse” (thank you, Greg Glassman, for coining the term), and provide actionable steps athletes, coaches, and business owners can use to capitalize on virtuosity.
Launching Monday, July 8th you can find the Business of Fitness Podcast weekly at the Shrugged Collective. Today's episode explains why we decided to make the move, what this means for our listeners, and provides insight as to how we practice what we preach. Subscribe below so you don't miss an episode!
Monthly Membership Fees and an Obligation to Greatness
Short and sweet, but bringing the heat! We're making bold claims here on Tuesday morning: People should be looking forward to their monthly membership fees. Say what? Yep, you heard it right. Being a part of the boutique fitness space, we have an obligation to provide top notch service to our athletes. Owners and coaches alike should use each day and every class as an opportunity to renew members. Today, Jason provides insights as to how to accomplish this and how to leave your members stoked, appreciated, and ready for that credit card statement to post.
Today Jason and MDV tackle what it takes to takeover an existing gym operation. Let's face it, we've all thought it would be cool to own our own affiliate, and if given the opportunity, would jump at the chance of taking over an already successful business. But, there's more to it than that (obviously). Jason and MDV are here to highlight what exactly that "more" is. The two pose important questions surrounding ROI, culture, core values, and a micro vs. macro exit strategy. Whether new to owning a gym or you're ready to get out and try on another business venture, this one's for you!
Today Jason sits down with Wodify's Chief Operations Officer, Eric, to discuss trends, efficiencies, and strategies for affiliates. Between the two lies decades of fitness industry experience, making this one of our most informative episodes to date. Whether it's tips on creating and maintaining a thriving culture, or providing tools and insights for making your business run more smoothly, these two have it covered.
Today Jason recaps the week we've had at NCFit. Not even the pros are foolproof, and today's episode dives into exactly that. This week Jason, the business, and even his family were threatened with a lawsuit by a previous landlord. Jason explains how and why this happened, and how gym owners and business owners alike can avoid such a hassle. Discussing things like effective communication, "bro deals," and verbal contracts, everyone has something to learn from today's show. Enjoy!
Today we sit down with Jason, MDV, and Matt Walker. Together the three discuss things they've learned at NCFit this week including the internship and on-boarding of a new coach, unforeseen permit problems, and takeaways from meetings with aspiring gym owners. It's no secret that fitness has both changed countless amounts of lives and is truly inspiring. However, even though this inspiration can motivate us to want to share the gift of fitness with others, Jason, Matt, and MDV explain why it isn't that easy. Discussing things from creating a culture to dropping an unexpected $9800 on an operations permit, the three cover a lot of bases here in regards to opening, maintaining, and growing an affiliate. Get your notebook ready.
There's no need to recreate the wheel; odds are there's someone(s) out there living out our business dreams. There's nothing setting you apart from this person. You could have the same potential, same drive, and same values as this business owner, making that person the perfect mentor. Today Jason shares steps that help us move away from a. competition standpoint in business, and instead allows for growth and support from one another. Breaking down how to find a mentor, what incredible lessons he's learned from mentors of his own, and how to stay accountable to the new tools gained, coaches, gym owners, and business owners alike won't want to miss this one.
Today we sit down with Evan Mathis, general manager of multiple NCFIT locations. Evan has been with the team for almost 5 years now, and has held multiple positions within the company. Evan shares his story and the skills he's learned along the way, explaining what it takes to go from part-time coach to general manager. He breaks down daily gym operations, member retention, and how to build and maintain an effective team.
Today Jason sits down with both Lauren Fisher and Rasmus Andersen. We chat business, re-branding, fitness, living/coaching in Dubai, and competing in competitive CrossFit together. The two make a perfect pair on and off the competition floor, fueling each other to be better at both business and fitness. Explaining the reasoning behind recent re-brand, Lauren and Rasmus share why it's so important to have a relatable story behind your brand. Find out what this couple is doing differently, and how they're making their mark on the online fitness world.
On today's episode of Business of Fitness, we do things a little differently. Jason sits down with The Realness host and Lifestyle Design Program Founder, Conner Moore, to talk about how much growth, positivity, and opportunity can stem from "failure." Conner explains how closing doors on his gym provided more clarity, self-discovery, and direction than he ever thought imaginable. We dive into topics including what warning signs to look for when scouting a gym location, how to most effectively utilize your time and resources to benefit your business needs, and how to act in alignment with your goals and values.
Today Jason sits down with Iron and Mortar Summit founders, Layci and Brenden. Creating a space where shakers, movers, and influencers in the fitness community can connect, collaborate, and instruct, Layci and Brenden have an awesome event in store for attendees. Today's episode dives into what makes an effective business and how to get core values, visions, and missions align. The three provide easy to implement steps to help grow your business and keep members happy. Interested in attending the summit? You can check it out here.
Today Jason and MDV dive deeper into the athlete experience. As coaches and gym owners we have the opportunity to be the best part of our athletes' day, and, in today's episode, Jason and MDV dive into exactly that. From the moment the lights turn on, until the minute the doors roll down, the two share tips for keeping your athletes engaged, happy, and receiving the best experience possible.
Ben and Blair have been in the competitive CrossFit space for more than a decade. Having watched the sport evolve, Ben and Blair have not only become successful affiliate owners of multiple locations, but are also about to launch the largest competition in Northern California since regionals. Discussing the current state and future of CrossFit, trials and tribulations of being a gym owner, and what it takes to host such an event, this episode is a must listen for gym owners and competitors alike.
Sitting down with Traci and Paul from Assault Fitness, we dive into the masterminds behind the quad dominating, heart rate spiking, aerobic monsters that are the Assault Bike, Assault Bike Elite, and Assault Runner. With unparalleled customer service, Traci and Paul share tips and tricks for doubling the life of your Assault Fitness equipment. Furthermore, we dive into their business model, and examine the question of when the time is right to diversify. From a grassroots effort, to household name, and CrossFit Games go-to piece of equipment, Assault Fitness is here to stay!
Owner of Cat and Cloud, Jared Truby, sits down on the Business of Fitness podcast to drop some absolute knowledge bombs. Truby has been in the coffee industry for well over a decade, and knows what it means to be more than just 'another coffee shop.' With a mission to "leave people better that he found them," Jared and the rest of the Cat and Cloud team deliver more than just incredible espresso. We chat culture, team development, business strategy, and ethos on today's episode. So, grab your favorite cup of joe and give this one a listen!