Breaking down the good, bad, and the ugly in the business of fitness.
NEW FACES + NEW TOPICS EVERY EPISODE
From Coach to General Manager
Today we sit down with Evan Mathis, general manager of multiple NCFIT locations. Evan has been with the team for almost 5 years now, and has held multiple positions within the company. Evan shares his story and the skills he's learned along the way, explaining what it takes to go from part-time coach to general manager. He breaks down daily gym operations, member retention, and how to build and maintain an effective team.
Today Jason sits down with both Lauren Fisher and Rasmus Andersen. We chat business, re-branding, fitness, living/coaching in Dubai, and competing in competitive CrossFit together. The two make a perfect pair on and off the competition floor, fueling each other to be better at both business and fitness. Explaining the reasoning behind recent re-brand, Lauren and Rasmus share why it's so important to have a relatable story behind your brand. Find out what this couple is doing differently, and how they're making their mark on the online fitness world.
On today's episode of Business of Fitness, we do things a little differently. Jason sits down with The Realness host and Lifestyle Design Program Founder, Conner Moore, to talk about how much growth, positivity, and opportunity can stem from "failure." Conner explains how closing doors on his gym provided more clarity, self-discovery, and direction than he ever thought imaginable. We dive into topics including what warning signs to look for when scouting a gym location, how to most effectively utilize your time and resources to benefit your business needs, and how to act in alignment with your goals and values.
Today Jason sits down with Iron and Mortar Summit founders, Layci and Brenden. Creating a space where shakers, movers, and influencers in the fitness community can connect, collaborate, and instruct, Layci and Brenden have an awesome event in store for attendees. Today's episode dives into what makes an effective business and how to get core values, visions, and missions align. The three provide easy to implement steps to help grow your business and keep members happy. Interested in attending the summit? You can check it out here.
Today Jason and MDV dive deeper into the athlete experience. As coaches and gym owners we have the opportunity to be the best part of our athletes' day, and, in today's episode, Jason and MDV dive into exactly that. From the moment the lights turn on, until the minute the doors roll down, the two share tips for keeping your athletes engaged, happy, and receiving the best experience possible.
Ben and Blair have been in the competitive CrossFit space for more than a decade. Having watched the sport evolve, Ben and Blair have not only become successful affiliate owners of multiple locations, but are also about to launch the largest competition in Northern California since regionals. Discussing the current state and future of CrossFit, trials and tribulations of being a gym owner, and what it takes to host such an event, this episode is a must listen for gym owners and competitors alike.
Sitting down with Traci and Paul from Assault Fitness, we dive into the masterminds behind the quad dominating, heart rate spiking, aerobic monsters that are the Assault Bike, Assault Bike Elite, and Assault Runner. With unparalleled customer service, Traci and Paul share tips and tricks for doubling the life of your Assault Fitness equipment. Furthermore, we dive into their business model, and examine the question of when the time is right to diversify. From a grassroots effort, to household name, and CrossFit Games go-to piece of equipment, Assault Fitness is here to stay!
Owner of Cat and Cloud, Jared Truby, sits down on the Business of Fitness podcast to drop some absolute knowledge bombs. Truby has been in the coffee industry for well over a decade, and knows what it means to be more than just 'another coffee shop.' With a mission to "leave people better that he found them," Jared and the rest of the Cat and Cloud team deliver more than just incredible espresso. We chat culture, team development, business strategy, and ethos on today's episode. So, grab your favorite cup of joe and give this one a listen!
What does it really mean to OWN a gym? In today's episode of Business of Fitness, Jason sits down with Joe G to discuss the pros and cons of leasing commercial gym spaces versus buying, and the nuances of leases. Learning from past business ventures, Joe puts the often intangible and confusing real estate lingo into concise, digestible knowledge bombs that any gym owner can benefit from!
Everything You Need to Know About Corporate Wellness Programs
With more than a decade of Corporate Wellness knowledge between the two, Jason and MDV drop absolute knowledge bombs in regards to launching, maintaining, and crushing Corporate Wellness Programs. In today's episode, the guys discuss what it takes to harvest a meaningful and genuine relationship with both members and business prospects, what numbers are most important to track, especially when walking into a business negotiation, and the biggest differences between running Corporate and Commercial gym locations.
Will and Jason discuss how WHOOP was started, why it was started, and the key lessons along the way. For anyone interested in starting a business, specifically one that requires outside funding, this is a must listen. WHOOP is offering a special discount for our members of $30 off when you join at WHOOP.com
Jason sits down with QALO owner, Ted Baker, to discuss the ins and outs of QALO (Quality Athletic Love and Outdoors). Together the two discuss the mission and culture of the company, and what it takes to "make marriage cool again." Grounded in family, function, fitness, and adventure, Baker explains how the company finds themselves situated amongst the entire family unit, and how the company has grown far passed their original hero product, the QALO ring, to appeal to all fitness enthusiasts an adventure-seekers alike.
Jason sits down with Carl Paoli about how he took his gymnastics background and built a business. They talked about how the industry has changed and how he has stayed relevant. Finally they discuss how he had to overcome a failed partnership and start over again.
Jason sits down with Juliet Starrett of San Francisco CrossFit. Juliet is an attorney and entrepreneur. In addition to being the co-founder and CEO of San Francisco CrossFit, she and her husband Kelly founded MobilityWOD.com. Before turning her attention to MobilityWOD and San Francisco CrossFit full-time, Juliet had a successful career as an attorney, practicing complex commercial litigation. Listen in to hear how Juliet and Kelly got SFCF up and running, and how they continue standout with a split model business between group classes, personal training, and physical therapy.
Jason & MDV dig into the mailbag and tackle some of our listeners questions about running a successful fitness business. They boys get into topics like building strong community, developing great leaders, guaranteeing leases, being accountable, and much more. All of these questions come from business owners and coaches just like you. The odds are that if they are wondering it...you might be too! Tune in and hear what's on our listeners' minds.
Jason joins Rob & Veronica Walber on their home turf in a recent visit to New York City. Rob & Veronica are the owners of CrossFit Flushing, a very successful affiliate in Flushing, Queens and a member of the NCFIT Collective. The couple has been married for 5 years and owned the gym together for the same amount of time! With nearly 350 members...they are doing something very special in Queens. Listen as the duo describes their journey, joining the NCFIT Collective, and what's next for CrossFit Flushing!
Jason sits down with Justin LoFranco, founder of Morning Chalk Up. Morning Chalk Up started in 2016 as a grassroots newsletter covering all things CrossFit. Fast forward a few years Justin and his team are delivering these Monday thru Friday newsletters to more than 55,000 subscribers. With a mission to educate, inform, and inspire, Morning Chalk Up has grown steadily every year. Tune in and hear how Justin and his team have made this passion project into a leading resource in the CrossFit community.
Brandon Delgado is the owner of Custom Made CrossFit, an affiliate in Paradise, CA. Unfortunately, Paradise was one of the towns most directly impacted by the Camp Fire in Butte County. In this episode, Brandon describes what he witnessed as the town of Paradise burned within a matter of hours due to the fast moving fire. The Camp Fire is already the deadliest and most destructive wildfire in California history. At the time of this episode, the fire was only 50-60% contained. Listen in and hear how you can help support the community of Custom Made CrossFit.
Jason sits down with his first boss and one of his most trusted mentors, Joe Gigantino. Joe is absolutely electric and one of the most dynamic, hungry, and motivated people we know. Joe is a fitness entrepreneur in every sense of the word and been in the fitness game for decades. Jason first met Joe when young Jason took his first job working the front desk at a local sports club. Jason credits Joe for many of the lessons he learned in business and life -- pull up a seat and listen to Jason and Joe talk life and business.
Jason & Dave Newman of RX SmartGear get some time together at the Ultimate Hawaiian Trail Run. The two longtime friends talk the business of solving issues for athletes in fitness. Founded to solve a personal "issue" with double unders, RX SmartGear is now one of the leading equipment companies in the space. Dave and his team have sold many thousands of ropes and helped athletes accumulate many millions of double and single unders. Listen up and hear where Dave sees the ropes going next!
Jason & MDV take a deep dive into the top 5 things they believe can help build a better coach. Together, the guys have a ton of experience coaching athletes and coaches alike. They both started out their journey just like everyone else...a newly minted L1 coach ready to change the world one squat at a time. This list takes the most important learnings over the course of their careers and boils it down to the top 5 things you can do to improve you (and your coaches!) coaching. Tune in and learn more!
Jason & Dave Durante of Power Monkey Fitness sit down for a 20 Minute AMRAP talking everything from training at an Olympic level to the "Monkey Method". Both Jason and Dave share a lot of common characteristics when it comes to laser-focus, achieving greatness on the competition floor, and growing successful business ventures. Dave and his team have grown Power Monkey into an extremely special program and experience...tune in and learn how!
Jason & Traci sit down for a 20-minute AMRAP covering everything from the early days of selling equipment pre-CrossFit, the advent of the Assault Bike, and what's coming next for the biz. Along with her partner, Roger, the duo helped build some of the industry's most successful products. They might not always be the most fun to ride or run but you can find Assault Fitness equipment around the world. Listen up and learn how they did it!
The crew gets together for a 30-minute AMRAP to discuss NCFIT's evolution as a training organization. Back in the day, NCFIT started off by offering just one program, at one gym, and a handful of members...fast forward ten years, we've got four programs, multiple locations, and thousands of members around the globe. Listen in to learn why do we do it, and why it’s working for NCFIT.
Jason pulls up a chair with Patric Yumul, longtime friend and President of the Mina Restaurant Group. Patric is one of the key players in opening up restaurants around the world along with Chef Michael Mina. Starting off as a bus boy, Patric worked for decades to earn his success. If you're a business owner interested in growing without sacrificing quality, you MUST listen to this episode.
Jason & Dr. Dani Urcuyo sit down for a 20 minute AMRAP that dives into functional medicine, the state of the medical industry, and...a frozen pizza start-up. Yep, frozen pizza! Dr. Dani has been around functional fitness for a long time and takes that lens to his current work with SteadyMD, a monthly subscription service that connects primary care docs and patients based on lifestyle factors and patient preference. Enjoy!
Old friends, Jason & CJ, sit down at the Granite Games for a 20 minute AMRAP conversation that covers everything from coaching and competing in the sport of fitness to the beginnings of CrossFit Invictus. CJ is one of the most successful coaches in the history of the sport...you will not want to miss hearing how it all started and what's next for Invictus.
Jason sits down for a 25 minute AMRAP with the CEO & Co-Founder of FloWater, Rich "Raz" Razgaitis. FloWater is a sustainable hydration company that's changing the way the world views water while putting an end to single use plastic water bottles. In businesses around the world (including NCFIT) you can find FloWater refill stations...the perfect intersection of wellness, sustainability, and technology. Listen in as the two dive into Raz's unique background and his quest with FloWater.