Breaking down the good, bad, and the ugly in the business of fitness.
NEW FACES + NEW TOPICS EVERY EPISODE
Jason & Stu
Everything You Need To Know About Creating Content
Today Jason sits down with Stuart Brauer (Stu) to lay out tangible tools gym owners and business owners alike can use to boost their engagement. Having similar backgrounds and much exposure to the fitness industry, Jason and Stuart, provide helpful insight into areas of marketing, community development, and how to stay relevant in the ever-evolving fitness space.
Today, Jason and MDV, tackle this concept of the “Novice Curse” (thank you, Greg Glassman, for coining the term), and provide actionable steps athletes, coaches, and business owners can use to capitalize on virtuosity.
Launching Monday, July 8th you can find the Business of Fitness Podcast weekly at the Shrugged Collective. Today's episode explains why we decided to make the move, what this means for our listeners, and provides insight as to how we practice what we preach. Subscribe below so you don't miss an episode!
Monthly Membership Fees and an Obligation to Greatness
Short and sweet, but bringing the heat! We're making bold claims here on Tuesday morning: People should be looking forward to their monthly membership fees. Say what? Yep, you heard it right. Being a part of the boutique fitness space, we have an obligation to provide top notch service to our athletes. Owners and coaches alike should use each day and every class as an opportunity to renew members. Today, Jason provides insights as to how to accomplish this and how to leave your members stoked, appreciated, and ready for that credit card statement to post.
Today Jason and MDV tackle what it takes to takeover an existing gym operation. Let's face it, we've all thought it would be cool to own our own affiliate, and if given the opportunity, would jump at the chance of taking over an already successful business. But, there's more to it than that (obviously). Jason and MDV are here to highlight what exactly that "more" is. The two pose important questions surrounding ROI, culture, core values, and a micro vs. macro exit strategy. Whether new to owning a gym or you're ready to get out and try on another business venture, this one's for you!
Today Jason sits down with Wodify's Chief Operations Officer, Eric, to discuss trends, efficiencies, and strategies for affiliates. Between the two lies decades of fitness industry experience, making this one of our most informative episodes to date. Whether it's tips on creating and maintaining a thriving culture, or providing tools and insights for making your business run more smoothly, these two have it covered.
Today Jason recaps the week we've had at NCFit. Not even the pros are foolproof, and today's episode dives into exactly that. This week Jason, the business, and even his family were threatened with a lawsuit by a previous landlord. Jason explains how and why this happened, and how gym owners and business owners alike can avoid such a hassle. Discussing things like effective communication, "bro deals," and verbal contracts, everyone has something to learn from today's show. Enjoy!
Today we sit down with Jason, MDV, and Matt Walker. Together the three discuss things they've learned at NCFit this week including the internship and on-boarding of a new coach, unforeseen permit problems, and takeaways from meetings with aspiring gym owners. It's no secret that fitness has both changed countless amounts of lives and is truly inspiring. However, even though this inspiration can motivate us to want to share the gift of fitness with others, Jason, Matt, and MDV explain why it isn't that easy. Discussing things from creating a culture to dropping an unexpected $9800 on an operations permit, the three cover a lot of bases here in regards to opening, maintaining, and growing an affiliate. Get your notebook ready.
There's no need to recreate the wheel; odds are there's someone(s) out there living out our business dreams. There's nothing setting you apart from this person. You could have the same potential, same drive, and same values as this business owner, making that person the perfect mentor. Today Jason shares steps that help us move away from a. competition standpoint in business, and instead allows for growth and support from one another. Breaking down how to find a mentor, what incredible lessons he's learned from mentors of his own, and how to stay accountable to the new tools gained, coaches, gym owners, and business owners alike won't want to miss this one.
Today we sit down with Evan Mathis, general manager of multiple NCFIT locations. Evan has been with the team for almost 5 years now, and has held multiple positions within the company. Evan shares his story and the skills he's learned along the way, explaining what it takes to go from part-time coach to general manager. He breaks down daily gym operations, member retention, and how to build and maintain an effective team.
Today Jason sits down with both Lauren Fisher and Rasmus Andersen. We chat business, re-branding, fitness, living/coaching in Dubai, and competing in competitive CrossFit together. The two make a perfect pair on and off the competition floor, fueling each other to be better at both business and fitness. Explaining the reasoning behind recent re-brand, Lauren and Rasmus share why it's so important to have a relatable story behind your brand. Find out what this couple is doing differently, and how they're making their mark on the online fitness world.
On today's episode of Business of Fitness, we do things a little differently. Jason sits down with The Realness host and Lifestyle Design Program Founder, Conner Moore, to talk about how much growth, positivity, and opportunity can stem from "failure." Conner explains how closing doors on his gym provided more clarity, self-discovery, and direction than he ever thought imaginable. We dive into topics including what warning signs to look for when scouting a gym location, how to most effectively utilize your time and resources to benefit your business needs, and how to act in alignment with your goals and values.
Today Jason sits down with Iron and Mortar Summit founders, Layci and Brenden. Creating a space where shakers, movers, and influencers in the fitness community can connect, collaborate, and instruct, Layci and Brenden have an awesome event in store for attendees. Today's episode dives into what makes an effective business and how to get core values, visions, and missions align. The three provide easy to implement steps to help grow your business and keep members happy. Interested in attending the summit? You can check it out here.
Today Jason and MDV dive deeper into the athlete experience. As coaches and gym owners we have the opportunity to be the best part of our athletes' day, and, in today's episode, Jason and MDV dive into exactly that. From the moment the lights turn on, until the minute the doors roll down, the two share tips for keeping your athletes engaged, happy, and receiving the best experience possible.
Ben and Blair have been in the competitive CrossFit space for more than a decade. Having watched the sport evolve, Ben and Blair have not only become successful affiliate owners of multiple locations, but are also about to launch the largest competition in Northern California since regionals. Discussing the current state and future of CrossFit, trials and tribulations of being a gym owner, and what it takes to host such an event, this episode is a must listen for gym owners and competitors alike.
Sitting down with Traci and Paul from Assault Fitness, we dive into the masterminds behind the quad dominating, heart rate spiking, aerobic monsters that are the Assault Bike, Assault Bike Elite, and Assault Runner. With unparalleled customer service, Traci and Paul share tips and tricks for doubling the life of your Assault Fitness equipment. Furthermore, we dive into their business model, and examine the question of when the time is right to diversify. From a grassroots effort, to household name, and CrossFit Games go-to piece of equipment, Assault Fitness is here to stay!
Owner of Cat and Cloud, Jared Truby, sits down on the Business of Fitness podcast to drop some absolute knowledge bombs. Truby has been in the coffee industry for well over a decade, and knows what it means to be more than just 'another coffee shop.' With a mission to "leave people better that he found them," Jared and the rest of the Cat and Cloud team deliver more than just incredible espresso. We chat culture, team development, business strategy, and ethos on today's episode. So, grab your favorite cup of joe and give this one a listen!
What does it really mean to OWN a gym? In today's episode of Business of Fitness, Jason sits down with Joe G to discuss the pros and cons of leasing commercial gym spaces versus buying, and the nuances of leases. Learning from past business ventures, Joe puts the often intangible and confusing real estate lingo into concise, digestible knowledge bombs that any gym owner can benefit from!
Everything You Need to Know About Corporate Wellness Programs
With more than a decade of Corporate Wellness knowledge between the two, Jason and MDV drop absolute knowledge bombs in regards to launching, maintaining, and crushing Corporate Wellness Programs. In today's episode, the guys discuss what it takes to harvest a meaningful and genuine relationship with both members and business prospects, what numbers are most important to track, especially when walking into a business negotiation, and the biggest differences between running Corporate and Commercial gym locations.
Will and Jason discuss how WHOOP was started, why it was started, and the key lessons along the way. For anyone interested in starting a business, specifically one that requires outside funding, this is a must listen. WHOOP is offering a special discount for our members of $30 off when you join at WHOOP.com
Jason sits down with QALO owner, Ted Baker, to discuss the ins and outs of QALO (Quality Athletic Love and Outdoors). Together the two discuss the mission and culture of the company, and what it takes to "make marriage cool again." Grounded in family, function, fitness, and adventure, Baker explains how the company finds themselves situated amongst the entire family unit, and how the company has grown far passed their original hero product, the QALO ring, to appeal to all fitness enthusiasts an adventure-seekers alike.
Jason sits down with Carl Paoli about how he took his gymnastics background and built a business. They talked about how the industry has changed and how he has stayed relevant. Finally they discuss how he had to overcome a failed partnership and start over again.
Jason sits down with Juliet Starrett of San Francisco CrossFit. Juliet is an attorney and entrepreneur. In addition to being the co-founder and CEO of San Francisco CrossFit, she and her husband Kelly founded MobilityWOD.com. Before turning her attention to MobilityWOD and San Francisco CrossFit full-time, Juliet had a successful career as an attorney, practicing complex commercial litigation. Listen in to hear how Juliet and Kelly got SFCF up and running, and how they continue standout with a split model business between group classes, personal training, and physical therapy.
Jason & MDV dig into the mailbag and tackle some of our listeners questions about running a successful fitness business. They boys get into topics like building strong community, developing great leaders, guaranteeing leases, being accountable, and much more. All of these questions come from business owners and coaches just like you. The odds are that if they are wondering it...you might be too! Tune in and hear what's on our listeners' minds.